Business card print guides
The specs behind a business card, in plain English. Everything here is the spec BotPrints actually prints to, not a generic industry summary.
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Print specs · 4 min read
Business card bleed, trim and safe area
What bleed, trim and the safe area mean on a 3.5 x 2 inch business card, the exact measurements to design to, and why text near the edge gets cut off.
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Print specs · 4 min read
Image resolution for print, and why 300 dpi matters
How to tell if a photo or logo is sharp enough to print, the pixel size you need at 300 dpi, and what to do when a file is too small.
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Print specs · 5 min read
CMYK vs RGB: why print never matches your screen
Why printed colors look duller than on screen, how CMYK differs from RGB, and the rich black recipe for large solid areas on a card.
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Materials · 6 min read
Business card paper stocks and coatings explained
A plain-English guide to business card paper and finishes: 14pt and 16pt stock, linen, suede, pearl, waterproof synthetic, and what each coating does.
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